Your opinion counts:
Which Anschütz logo do you like best?
Since 1856, the name ANSCHÜTZ has stood for quality and tradition. Over the years, our company has borne seven different logos, each reflecting a particular era. Now we would like to know which of these logos is best received by you and your friends.
Take part in our survey and vote for the ANSCHÜTZ logo that you like best - whether one of the six historical designs or our current logo. We look forward to your opinion!
Thank you for your participation!
2016
The 2016 logo, which was introduced for the 160th anniversary, puts the focus on the family name "ANSCHÜTZ". The new slogan "EINFACH EINS WERDEN" symbolizes the growing together of shooter and rifle and stands for the claim to achieve the best performance in every area. It is a clear message of motivation and success that embodies the company's tradition and innovative strength.
1984
The ANSCHÜTZ logo, inspired by Max Schmelling's design from 1955, has been modernized and graphically simplified. The clear, sans serif font and reduced design improve legibility and give the logo a strong presence. Our new slogan "Die Meister Macher" highlights the numerous national and international successes achieved with ANSCHÜTZ sporting rifles. It stands for our commitment to creating products that enable shooters to win championships.
1955
This logo, designed by German boxing legend Max Schmeling, combines a ruler and a protractor. These symbols stand for the precision and high manufacturing quality of the rifles. The family name ANSCHÜTZ is emphasized in a clear serif font and thus receives special attention. The design embodies the tradition and values of the company.
1950
Based on the logo designed in 1914, this variant also represents a round target . The initials of Julius Gottfried Anschütz, the founder of Jagd- und Sportwaffenfabrik, are arranged in the form of a crosshair. The "G" in the middle emphasizes the precision of the rifles. The round shape signals a closed and successful brand. The reduction to the color black makes this variant even more striking and memorable.
1914
In 1914, the company logo was revised again, now based on the initials of the founder Julius Gottfried Anschütz. The arranged rings and the central "G" clearly illustrate the shape of a target. The clearly pronounced initials "JGA" are clearly visible and legible.
1901
Based on the original company logo from 1856, the logo was changed considerably in 1901 as a result of extensive internal name changes. It is believed that this new logo is based on the goddess Germania. The goddess Germania is an allegorical figure symbolizing the people and nation of Germany. She is often depicted as a female figure associated with various attributes that represent German values and traditions.
1856
The beginning of the company's history and thus the first company logo is based on the initials JGA, whereby the "J" in the logo looks more like a capital "I". This striking symbol conveys strength and is both eye-catching and memorable. The round shape could already be interpreted as an allusion to a target .