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ANSCHÜTZ company history
Over 165 years and
SIX generations

01.07.1856

1856

The son of the master gunsmith Johann Heinrich Gottlieb Anschütz, Julius Gottfried Anschütz founded the company J.G. ANSCHÜTZ to manufacture flobert and pocket pistols, teschings, shotguns and Lancaster tercerols in Zella-Mehlis, Thuringia.

01.07.1856

1896

1896

Relocation from the small workshop to the first own factory building. There are already 76 employees.

1896

1901

1901

The founder of the J.G. ANSCHÜTZ company passes away. His sons Fritz and Otto continue their father's life's work.

 
1901

1906

1906

The factory is enlarged and in 1909 already employs 175 people, increasing to 200 in the next 5 years.

1906

1914

1914

Wartime brought disillusionment everywhere and this was also expressed in architectural styles and typography. The company logo - introduced next to the Germania - became round again. The three initials "JGA", placed one below the other, filled the inner circle.

1914

1923

1923

Otto Veit Anschütz passes away. The company is continued by Fritz August Anschütz supported by his two sons Max Fritz and Rudolf Charles Anschütz, the third ANSCHÜTZ generation.

1923

1935

1935

After the death of Fritz August Anschütz, his sons Max Fritz and Rudolf Charles Anschütz continue to run the company. The company grows to 550 employees.

1935

1945

1945

After the end of the war, the factory was shut down and then completely dismantled and expropriated.

1945

1950

1950

New start in the Danube Bastion in Ulm. The company J.G. ANSCHÜTZ GmbH is founded. With 7 employees and 20 machines, air pistols and gun repairs are initially carried out, then Flobert rifles and match rifles are added. The workforce quickly grows to 250 employees. The first successes in shooting sports are achieved, and then one achievement follows another.

1950

1955

1955

The former boxing world champion Max Schmeling was also a member of the German national team in clay pigeon shooting. As target shooter and hunter he was familiar with ANSCHÜTZ rifles and bought some of them directly in Ulm.

Germany's No. 1 sports idol obviously had a highly creative streak, because he recommended that ANSCHÜTZ make the logo a little more dynamic. A triangle was stylised together with a drawing ruler and the name ANSCHÜTZ was henceforth in the foreground.

1955

1968

1968

Dieter Anschütz, representative of the 4th generation, takes over the management. He steered the company's fortunes with specialist knowledge, entrepreneurial competence and a great deal of personal commitment.

1968

1972

1972

The epoch-making successes of the ANSCHÜTZ target actions all over the world give rise to the slogan "DIE MEISTER MACHER". It is still valid to this day.

1972

1984

1984

The next modernisation of the registered trademark took place in 1984. The graphics now use a straightforward grotesque font and the slogan "DIE MEISTER MACHER" including the ® sign form a solid base for the upward momentum.

1984

1991

1991

After his studies, training and a one-year stay abroad in the USA, Jochen Anschütz joined ANSCHÜTZ as a further managing director in October 1991 and now runs the company together with his father Dieter. As junior manager, contact with athletes and their feedback all over the world was also very important to him. He strengthened the sports service on a national and international level and expanded the personal contact now in the fifth generation.

1991

2006

2006

The company celebrated its 150th anniversary in 2006.

2006

2008

2008

Dieter Anschütz goes into well-earned retirement on 31 March 2008. His son Jochen Anschütz takes over the sole management of Jagd- und Sportwaffenfabrik in Ulm.

2008

2016

2016


During the 160th company anniversary celebration on 31.07.2016, Managing Director Jochen Anschütz presents the future, new company logo to the guests and employees. The presentation of the new ANSCHÜTZ image was characterised by a lot of passion.

2016

2020

2020

Maximilian Anschütz, son of Managing Director Jochen Anschütz, joins the company and supports his father in the management. The current authorized signatory is already the 6th generation to work in the family business. 

2020

Today

Today

Since its foundation, ANSCHÜTZ has stood for innovation and perfection. This has not changed to this day.

The name ANSCHÜTZ is inextricably linked with countless shooting successes at national and international level. Not least because of its pioneering work in the biathlon , it has become a household name. Products from ANSCHÜTZ enjoy the highest reputation worldwide due to their precision and workmanship.

With this claim, Managing Director Jochen Anschütz - committed to tradition - approaches the tasks of the future in an effort to successfully continue the long history of ANSCHÜTZ

Today

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